My Content Creation Process: From Planning to Posting
It all begins with an idea. In today’s digital world, creating content that resonates with your audience is more than just hitting “record” or typing out a quick post. It requires intentional planning and thoughtful execution. Taking your audience behind the scenes of your content creation process can provide valuable insight and connect them to your journey. In this post, I’m going to walk you through the steps I take to plan, film, edit, and post my content, showing how I streamline the workflow to ensure consistency. Planning is crucial because it helps you stay focused, saves time, and ensures your content aligns with your goals.
Steps of My Content Creation Process:
Brainstorming & Planning:
Every great piece of content starts with an idea. I generate ideas through a combination of inspiration boards, current trends, and feedback from my audience. Whether I’m planning a video, blog post, or social media content, I begin by jotting down thoughts in a brainstorming session. I often rely on tools like Pinterest, Instagram, or even conversations with my audience to spark creativity. This stage is where I flesh out key topics and themes, ensuring my content is engaging and valuable. I also plan ahead for any upcoming events or projects to tie into my overall content calendar.
Prepping Equipment & Setup:
Once I have my ideas down, it’s time to get my tools ready. I keep my setup simple, using just my phone, tripod, and lighting. I find that natural lighting works wonders, but for indoor shoots, I’ll use softbox lights to create a clean, well-lit space. My phone is my go-to for filming, which proves that you don’t need expensive equipment to create high-quality content. Before each shoot, I ensure that my workspace is organized and that I have all the props or equipment necessary. This step helps minimize distractions during filming and keeps me focused on capturing the best shots.
Filming:
I break filming down into two parts: A-roll and B-roll. A-roll is the primary footage where I’m speaking directly to the camera or demonstrating the main content, while B-roll is supplementary footage that helps tell the story, like close-ups, different angles, or behind-the-scenes shots. Staying organized is key here, so I make a shot list before filming begins to ensure I don’t miss anything. I also make sure to label my files immediately after shooting, so I don’t get lost in a sea of unnamed clips when it’s time to edit.
Editing:
Once filming is complete, I move into the editing phase. I use tools like DaVinic Resolved or mobile editing apps like Capcut Pro, depending on the project. My editing workflow typically begins with arranging all the A-roll footage in the correct sequence, followed by layering in the B-roll to make the video more dynamic. From there, I clean up the audio, add background music, and include any on-screen text or effects. I aim to keep my editing style cohesive across all my content while making sure each video stands out on its own.
Final Touches & Posting:
After editing, I go over the final version of the content to make sure it’s polished. This includes double-checking transitions, audio levels, and making sure it fits the tone of my brand. I also optimize the content for social media by formatting it to the appropriate dimensions, whether it’s a vertical video for Instagram Reels or a horizontal one for YouTube.
Creating content may seem like a long process, but with the right system in place, it becomes a seamless part of your workflow. I encourage you to experiment with different tools and methods, finding what works best for you. The key is to stay consistent, plan ahead, and don’t be afraid to make adjustments as your content evolves. Now that you’ve seen my process from start to finish, it’s time to build your own workflow and create content that resonates with your audience!
